Business Outcomes

What your customers bought and what your team aims for, measured in the same place.

Customer Outcomes start from the journey template, and each customer reads them in their portal. Your Internal Outcomes stay between your teams, with their owner and their deadline.

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Your customer reads their results in their portal.

The results they bought appear there, each with the value achieved against the target and the percentage completed. They see where they stand without waiting for the next review.

Your Internal Outcomes stay between your teams.

An Internal Outcome is attached to a journey, or to the whole team when it targets no customer. It has its owner, a person or a group, and its deadline. No customer contact has access to it.

The gap is written in the outcome's unit.

For an Internal Outcome, Sekential writes the gap to target in its unit, with the days left or the days overdue. With no target set, the outcome shows "Not measured".

What Business Outcomes does

Customer Outcomes in the journey template

You write the Customer Outcomes of a standard journey: name, description, unit, target. Each journey launched keeps its own copy.

Achieved value

Your team enters it on the journey, result by result.

Portal block

"Customer Outcomes" shows the customer each result and the share completed.

Internal Outcomes

Status, owner, deadline, unit, target and current value, on a journey or for the whole team.

Business Outcomes page

Two tabs, customer and internal, across all your running journeys.

Journey record

The outcomes tab switches from team to customer in one click.

Team home page

Two counters, Customer Outcomes and Internal Outcomes, compared with their target.

Outcomes and steps

Soon

Each outcome shows the steps and actions that serve it.

Business Outcome Agent

Soon

It tracks the achievement and coverage of each outcome, customer and internal.

Related features

Journeys

A tailored journey for each customer, mapped from their outcomes.

Customer Portal

The space where your customer follows their plan and their results.

Insights

A read of your portfolio: journey weather and your CSMs' workload.

Questions about Business Outcomes

Customer Outcomes and Internal Outcomes

A Customer Outcome is a result your customer bought; they read it in their portal. An Internal Outcome is a target for your team; no customer contact sees it.

Defining a customer's results

You write them in the journey template. Each journey launched from this template keeps its own copy, with its own achieved value.

Achieved value

Your team enters it on the journey, result by result.

Outcomes with no customer

An Internal Outcome can target the whole team, with no journey: the number of onboardings to complete this quarter, for example.

Health score

Sekential calculates no health score. Each outcome shows its target and its value, which your team can check, and a journey's weather follows a written rule.

Outcome statuses

Draft, Started, Paused, Achieved or Missed. An achieved or missed outcome no longer runs against its deadline.

Start with the results you promise.

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