Your customers' needs, next to what they bought.

You: you don't know which of your customers' needs are blocking revenue.

Your PMs: they receive these needs one by one, through Slack or in a spreadsheet, and group them by hand.

Your customers: they don't know whether their request was heard.

You: you see which customer needs hold back revenue. Soon

Your PMs: they find the results promised to each customer, and the messages the customer leaves on the steps of their journey.

Your customers: they see this result in their portal.